Carter Machinery
Mechanicsville, VA, USA
Carter Machinery Company, the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. is hiring a Marketing Program Manager for their Product Support (Aftermarket) business units. The Marketing Program Manager is the advocate for fresh, relevant and effective marketing for their program/business unit, constantly championing to improve results with each campaign. Responsible for activating the execution of assigned business unit annual marketing plans including collaboration with the Content Marketing Manager/Project Manager and external resources, gathering content, overseeing production of tactics (digital and traditional), providing MROI (Marketing Return on Investment) requirements for data team and recommending plan modifications based on performance, and communicating results to business unit leadership and sales teams. Seeking candidates with a minimum of three years’ experience in a professional marketing environment or related...