Arrow Electronics
Itasca, IL, USA
Position: Audience Acquisition Lead (Omeda CDP Expert) Job Description: What You’ll Be Doing: Serve as the organization’s Omeda CDP subject-matter expert, with deep knowledge of platform capabilities, limitations, and best practices Design, build, and optimize audience acquisition funnels using Omeda, including: Form creation and optimization Data capture, normalization, and enrichment Segmentation and audience activation Automated workflows and lifecycle marketing programs Lead the execution of online and offline audience acquisition initiatives, collaborating closely with AspenCore teams and external vendors Create and present marketing proposals with limited guidance from senior leadership Ensure marketing programs are delivered on time and within budget; proactively recommend optimizations or strategic pivots as performance data dictates Monitor, analyze, and report on funnel and audience performance using dashboards, KPIs, and...