Arrow Electronics
Casablanca, Morocco
Position: Lead Development Associate (Italian Speaker) Job Description: We are looking for a results-driven Lead Generation Specialist to accelerate pipeline growth by converting Marketing Qualified Leads (MQLs) into Sales Qualified Leads (SQLs). This role sits at the intersection of marketing and sales, ensuring high-quality lead engagement and effective qualification within the IT solutions landscape. What you will be doing at ARROW: Engage with inbound and outbound MQLs through calls, emails, and social outreach to assess interest, needs, and buying intent Qualify leads based on defined criteria (budget, authority, need, timeline) and convert them into SQLs for the sales team Collaborate closely with marketing to provide feedback on lead quality, campaign performance, and targeting Maintain accurate and up-to-date records in CRM systems (e.g., Salesforce, Dynamics) Nurture leads...